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Clothing October, 10 2013

I Love Ugly “Chalk Series” Capsule Collection

New Zealand menswear label I Love Ugly has released a short film to accompany their new “Chalk Series” capsule collection. Based on an original I Love Ugly chalk mural that adorns a 4m x 6m wall at the brand’s design studio, the custom artwork is a nod to ILU’s roots in illustration and beginnings as an art collective. Interpreted as the motif print for this capsule collection, the pattern adorn shirts, jackets, watches and pants, and will also be released as a fine art print. Key pieces include the all-over print button-up shirts, parka jackets and on-trend jogger pants. Check out some of the collection above, and the short film below. For a full look at the collection, head to the source.

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