Dodge and Paramount Pictures have teamed up in a co-branded marketing collaboration that casts legendary news anchor “Ron Burgundy” as the face of the 2014 Dodge Durango. The campaign marks the first time a movie studio and brand has utilized starring talent, in character, to create original long and short form content. The campaign will span television, print, digital and social media. The new 2014 Dodge Durango arrives in dealerships in North America this month. Anchorman 2: The Legend Continues releases in theaters December 20.
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