Aether Apparel open their first store in New York City’s SoHo district. Paris-based designer Theirry Gaugain, who constructed the brand’s store in San Francisco, once again brings his knack for interior design in this white-laminated, LED-lit space that stocks men’s and women’s wear for you outdoor enthusiasts. With motorbikes, kayaks and even a snow mobile on display, you’ll feel it’s just the right place to do your hardcore sportswear shopping. Visit the space at 13 Crosby Street.

Photography: Jacob Breinholt/

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