Clothing October, 27 2013

JUNYA MAFIA Fall/Winter 2013 Video Lookbook

JUNYA MAFIA presents their first self-titled video lookbook, highlighting the brand’s recently-released inaugural collection. The video celebrates the brand’s identity and attitude while tipping its hat to mid-’90s youth subculture. Drawing inspiration from Spike Jonze’s acclaimed Pharcyde “Drop” music video, the film showcases the collection by appealing to a sense of nostalgia and sentimentality that comes with the association of the Spike Jonze piece. Shop the collection now over at the brand’s online shop.

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