Video October, 28 2013

Nike Basketball Unveils LeBron James “Training Day” Campaign

Nike Basketball has unveiled a new campaign with LeBron James titled “Training Day.” The short video features the NBA star going through his daily training regime while Miami locals join in and train with him. From cycling through the streets, swimming in the ocean, training in the arena, and playing some street ball, James fits it all in while inspiring everyone else to get active. The sporting giant partnered with Mike WiLL on the track “My Shoes” and John Legend for the musical score. The video will air throughout November on entertainment and sports networks nationally.

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