News that Jay Z is exploring new projects for revenue comes as no surprise for a celebrity of his status, but is it a good move for the rapper-turned-business mogul? It’s one of the most reliable sources of income for a celebrity brand, with Christina Aguilera counting all 11 perfumes as her main source of income. But, with all due respect to Christina, is that the market he wants to move into? It seems people usually wear celebrity-endorsed perfumes due to an overwhelming adoration with the celebrity, and perhaps because they think by wearing “their” scent, they will become that little bit more like them. I’m pretty confident that wearing “Gold” isn’t going to make you any more like Jay Z, but maybe it’s just a truly irresistible scent.
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