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Art & Design November, 1 2013

Starbucks Reinvents the Coffee Cup With New Design

Starbucks has reinvented the traditional takeaway coffee cup with a new design specifically for its newly opened Teavana tea bar in New York City. Designed to evoke the feeling of drinking from porcelain china, the new cup features a curvier ergonomic design made with tea in mind. Embossing on the cup feels feathery and foamy and meant to reflect the zen feeling of drinking tea. Double-walled insulation negates the use of cardboard sleeves, while a larger spout opening allows for more liquid to be sipped as tea has a more subtle flavor than coffee. The new design looks to be a practical and aesthetically pleasing choice, sparking the question of whether the coffee giant will undergo a redesign for its main Starbucks cups.

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