While working in advertising during the mid-1960s, Baxter Finley realized the constant heat and sun were doing terrible things to his skin. After searching for an acceptable men’s moisturizer, he finally gave up and created his own, which he called Super Shape. The first line of grooming products for men, which he named Baxter of California, was launched in 1965. Today, Baxter of California has a new look and feel with updated packaging and cutting-edge men’s products. In order to showcase these new products and help the younger generations “Discover Your Manhood,” Baxter of California presents a humorous advertisement that links a young man’s first time shaving to his first time… well, you know.
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