Advertising November, 5 2013

Ron Burgundy Stars in Four New Dodge Durango Commercials

Will Ferrell in his guise as inept news anchor Ron Burgundy returns in four more commercials in a Paramount Pictures collaborative project for the 2014 Dodge Durango. The four videos, one of which follows up the previous commercial, follow the same pattern as the last four, with Burgundy getting up to his usual mishaps. The campaign marks the first time a movie studio and brand have teamed up in such a way, and it’s a smart move with anticipation for the second Anchorman building before its Christmas release. Enjoy the three other advertisements below and watch the latest trailer for the upcoming comedy here.

Selectism