New York City’s XXBC (twenty b.c.) presents the video lookbook for its debut Fall 2013 collection. Shot by Chris Battaglia, the visuals showcase the various styles that the brand will be offering with its “collection i” — which include sweatpants, sweatshorts, sweatshirts and sweat T-shirts. Oddly enough, the video lookbook came with a note:
Some things to note: Jadakiss’s paper towel headband in the “Knock Yourself Out” video; people watching in Washington Square Park at 11 PM on a Friday night; a middle-aged William “The Refrigerator” Perry wearing a full Realtree camo suit, wielding a crossbow; being outbid on eBay in the last 0.1 seconds of an auction (it really sucks); the, albeit fleeting, sense of content you feel when the MTA seems to be on your side for once and all your trains come at the perfect time; green tea; Fay Da bakery; breakfast bars from Whole Foods; nice strangers; push-ups and sit-ups before bed; ornate rugs; fake things that are very, very real.
We aren’t following a formula here.