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Clothing November, 7 2013

Diesel x SHOWstudio #DIESELTRIBUTE Campaign

SHOWstudio joins forces with Diesel and Nicola Formichetti on the campaign for #DIESELTRIBUTE, Formichetti’s first collection since joining the brand. The campaign was shot by Nick Knight on an iPhone using apps like Glitché, MegaPhoto and Instagram, in order to promote a democratic view of fashion, nodding to the way in which social media has opened up communication.

The #DIESELTRIBUTE capsule collection is comprised of handmade garments constructed in Italy. The collection will roll out in two distinct ranges based around the themes of denim and leather. A number of specially made, one-off collector’s items from the shoot are available now over at SHOWstudio’s online shop.

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