Where the runway meets the street

Portuguese store/creative marketing agency Por Vocação head over to Milan’s Corso Garibaldi to create a special window display for Buttero. The ultimate luxury casual shoe, much copied and admired, Por Vocação bring in Murano-style glassware and huge light boxes to create a spangly sparkly display for the brand’s Winter season, the aim to “reflect the full intention of a vibrant, eye-catchy window display meant for a typically darker season, when colors and materials are often toned down or lackluster.” The two parties continue their long-standing creative relationship, evidently an ideal pairing. Press play below.

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