Swedish retail giant H&M is unveiling a brand new store in Times Square this week and will be celebrating with a midnight opening by Lady Gaga. The store will open at 12:01 a.m. this Thursday, November 14, with the pop star cutting the ribbon and lighting the H&M logo on top of the 4 Times Square building. The 42,000-square-foot store will house all of the brand’s ranges from menswear to children’s, and will be the first store in the world to debut the Isabel Marant for H&M collection to the public.
To celebrate the opening day, H&M Times Square will be open for 24 hours and will be giving away prizes and offers, including 20 golden tickets to “meet and greet” with Lady Gaga herself. In honor of her ARTPOP release, over 175 H&M stores nationwide will be selling the album for an exclusive price of $9.95 USD in-store. H&M Times Square will open at 12:01 a.m. EST on Thursday, November 14.