Watch Part One of Never Not here.
Sportswear giant Nike doesn’t stop at sneakers, with their sporting range encompassing almost every sport out there, including snowboarding. In celebration, Nike Snowboarding has produced a two-part film titled Never Not that features a diverse cast of some of the world’s most talented snowboarders. Part two delves deeper into the action, exposing the people and places behind it. Giving these voices a platform exposes the unique culture of the sport, and exploring the creativity and drive behind these individuals that enables them to realize their dreams.