Sponsored November, 15 2013
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Pharrell Discusses Sustainability and the Perfect City for ‘bettery magazine’

Besides excelling in both his fashion and musical endeavors, multitalented artist Pharrell Williams recently turned his attention to more serious matters and extended his portfolio to include environmental activist. Using his widespread popularity to promote sustainable ideas, he joined forces with Bionic Yarns. Striving for putting an end to the endless consumption of plastic, the up-and-coming company turns singe-use plastics into recycled fibers and quality textiles. At a recently held event conference “Parley – For the Oceans” Pharrell and the company’s co-founder, Tyson Toussant, sat down with bettery magazine to explain the basic concept behind Bionic Yarns.

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