Advertising November, 20 2013

Watch Foot Locker’s “Week of Greatness” starring Mike Tyson and Dennis Rodman

It seems that commercials are no longer made just to get you to buy the product anymore, but instead creative minds come together to produce innovative, sharp and witty advertisements to grab the consumer’s attention, and by association the brand becomes those things, too. Foot Locker has successfully accomplished that with a commercial that doesn’t just feature great celebrities, but features them completely self-deprecating themselves. You can enjoy scenes such as people cheering as Dennis Rodman purchases a one-way ticket to North Korea, Mike Tyson returning the part of Evander Holyfield’s ear he bit off during a fight, and more.

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