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Business November, 21 2013

Nike CEO Mark Parker Reveals All About HTM Collaboration

Last week we took you through a day in the life of Nike CEO Mark Parker, briefly touching on the brand’s elusive HTM collaboration line. The three-person design team was created by Parker, Tinker Hatfield – responsible for the Air Max 1 and several Air Jordans, and Hiroshi Fujiwara – cultural consultant and influencer in Tokyo, London and New York since the early ’80s. Functioning as the sporting giant’s core R&D team, the trio work without deadlines or budget constraints to produce the most innovative and sought-after creations in an organic way.

In an excerpt from the current issue of 032c magazine, the trio delves in to the details on the cult line, their working methods and ambitions for the future, and how Paris’s Centre Pompidou served as inspiration for the iconic Air Max 1 silhouette. You can read the excerpt online at Business of Fashion, and the interview in its entirety in 032c.

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