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Clothing November, 22 2013

The Return of Logo Culture in Fashion

In the past few years we’ve seen the logo make a big comeback in fashion, whether it’s through designer parodies or original branding. A New York Times article this week has delved into detail on why this phenomenon is occurring and where it will go from here. “The Return of Logo Culture in Fashion” discusses the resurgence of logos in the fashion community by looking at young designers reappropriating logos in a satirical manner, often with a good dose of irony and self-awareness. Heron Preston‘s signature 17-logo shirt is mentioned, as is Hood By Air‘s original logo treatment. The shift is a response to the mass-anonymity of the American Apparel and Uniqlo age of fashion and it’s here to stay, at least for the time being. To read the full article, head over here.

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