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Fashion November, 25 2013

Kanye West Confirms adidas Partnership and Details Why He Left Nike

During his recent interview with Angie Martinez on New York’s Hot 97, Kanye West confirmed that he has formed a partnership with adidas. “So then I start turning up in the BBC interview,” Kanye explains. “So [Nike] said, ok cool, we’re gonna give you a bigger sandbox to play in. We’re gonna give you this amount right here to design, and two collections a year, and 30 SKU — that’s the amount of items that you have. Would that make you happy, Kanye?” And rightfully so, Kanye replied: “I need royalties.”

Nike reportedly told him that wasn’t possible because he isn’t a professional athlete. To which he righteously replied, “I go to the Garden and play one-on-none. I’m a performance athlete.” He continued, “So the old me, without a daughter, would have taken the Nike deal because I just love Nikes so much. But the new me, with a daughter, takes the adidas deal because I have royalties and I have to provide for my family.”

Watch the video here below, of Kanye West talking on Hot 97, about the situation.

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