Italian brand SUPER has come a long way since its founding in 2006. This week the brand opened its first global flagship store, not in its hometown Milan, but in New York City. SUPER aka RETROSUPERFUTURE has become known for its innovative sunglass designs, all handmade in Italy since day one. We have actually collaborated twice already with the brand on our own Highsnobiety branded sunglasses as well. It is fantastic seeing how far they have come and how they stayed true to their vision all along.
Today we can give you a detailed look inside the brand’s new NYC flagship store, which is located in SoHo on Howard Street, thus a new neighbor to Opening Ceremony. The interior of the store was designed by the SUPER team and by architect Andrea Caputo. The outcome is an open industrial space, red-brick walls, custom metal and wood furniture, creating a minimalist but warm space, offering the brand’s full palette of sunglasses and glasses. Make sure to visit the store on your next NYC trip.
SUPER Store New York City
21 Howard St.
New York City
NY 10013, USA