Lifestyle November, 29 2013

Nike Teaches Us How to “Play Russian”

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Winter is finally among us and 2014’s Winter Olympics in Sochi, Russia next February aren’t too far off. In celebration of this, Nike has just released a commercial showing us how to “Play Russian.” It features Russian athletes playing both winter and summer sports against a very icy, post-apocalyptic Russian landscape. Set to a metal soundtrack, things get pretty rough as the video ends on ice hockey player Alex Ovechkin’s signature toothless grin, as he takes a slide on the ice. Very Russian indeed.