Nike celebrates the Brazilian style of playing soccer with the launch of ‘Dare to be Brasilian’ campaign, ahead of the FIFA World Cup that is coming to the country in 2014. At the heart of the campaign is the above short film, starring Neymar, Thiago Silva, David Luiz, Paulinho, Bernard and members of the coaching staff, including Luiz Felipe Scolari (Felipão).
“““Dare to Be Brasilian” looks at the individual personalities and styles of Neymar, Silva, Luiz, Paulinho, and Bernard, as well as the essence of their style of play, to create a visually stunning portrayal of the game through each player’s perspective. In scenes unique to each player, we see the game through their eyes. Neymar plays like a kid; Luiz runs over the competition; Silva dominates the penalty box; Bernard is the fleet-footed midfielder in a land of giants; and Paulinho is the responsible one of the group.””
Jumping between reality to fiction, the short film closes with a bold and simple statement – “No one plays like us.”