Footwear December, 2 2013

BWGH for PUMA – The ‘Bluefield’ Project Short Film

After months of rumors, we can finally give you a first look at the much-anticipated new collaborative project by Brooklyn We Go Hard (BWGH) and German sportswear giant PUMA. After having worked with high fashion brands such as Jil Sander and Alexander McQueen, as well as some of streetwear’s biggest, including Undefeated more recently, BWGH might be the perfect next choice for a longer term collaboration.

For this first collaboration between PUMA and BWGH, Adrien Landre and Julien Soulier directed a short film, under the creative direction of the brand’s founder David Obadia. The short film does a good job illustrating the various creative influences of the two brands in the ‘Bluefield’ project. With three main story lines, the directors present their own vision of both the physical and the artistic performance. Omnipresent intense blue connects the dots between these different scenes, from the Olympic arena to the large and wild outdoors. Staying true to the mood and the aesthetics of BWGH, the short film does a great job uniting the various use cases of a modern sportswear collection.

The BWGH for PUMA collaboration will release on December 6 on BWGH’s E-store and will become available from December 7 at selected stores worldwide in limited numbers.

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