Lifestyle December, 3 2013

Wayne Rooney and Rory McIlroy Unveil Nike’s New Ordem Soccer Ball

Nike has unveiled the new Ordem soccer ball – its most innovative, technologically advanced and aerodynamically-tuned ball to date. Playing on the new ball’s unprecedented flight control, Nike has created a new film titled “Straight Down the Middle” that features a lighthearted golf game between Wayne Rooney and Rory McIlroy. The film features a series of playful scenarios with a special guest appearance by Brazilian legend Ronaldo.

The ball consists of 12 fuse-welded panels in a three-layer casing system, and a poly-blend-wrapped, free-floating carbon latex bladder. The surface of the Nike Ordem is debossed with aerow trac grooves “to grip and channel the air to produce the truest trajectory and most consistent flight.” The surface of the Ordem is emblazoned with Nike’s RaDaR (Rapid Decision and Response) technology. This is a graphic pattern that creates a flickering effect as the ball rotates making it easier to see in a player’s peripheral vision and allowing for faster reactions and decision-making. The Nike Ordem will be available at Nike beginning December 5.

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