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Art & Design December, 5 2013

Helen Friel presents “Here’s Looking At Euclid”

Created in collaboration with online printing company Moo, paper engineer and illustrator Helen Friel’s “Here’s Looking At Euclid“ re-imagines Oliver Byrne’s 1847 The Elements of Geometry in three dimensions. Friel first created 3D models of all the necessary segments, then flattened them on the computer into a pattern suitable for folding. Each pattern was then printed out on Colorplan paper, folded, and then glued together and photographed. The collaborative effort is part of the company’s Luxe Project which is an initiative that teams creatives with Luxe Business Cards; each designer’s collection is showcased for a month with 100% of net proceeds from sales going to the designer’s charity of choice. Friel’s chosen charity is Battersea Dogs and Cats home. You can purchase the cards now at Moo.
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