On December 12, online retailer ASOS will be hosting the world’s first global online house parties featuring some of the world’s leading electronic music artists, DJs and producers. Headlined by singer-songwriter Jessie Ware, ASOS will be throwing three house parties, taking place in Australia, North America and the UK, all of which will be hosted on the ASOS website. The number of people visiting the site will dictate how and when the content is released. The more partygoers who visit the site, the more friends they bring along with them and the more content they share on social networks, the more artists sets and interviews will be “unlocked.”
The complete lineup comprises Jessie Ware, Mount Kimbie, Eliphino and IS TROPICAL, all of whom will be playing a combination of exclusive live performances and DJ sets over the course of the house party.