“The Simpsons is a virtual juggernaut, with 20 million more Facebook likes than Disney. “You look at the global reach we have on Facebook, and we’re approaching 69 million Facebook fans,” Leeb says. “If you compare that with [Facebook likes] of general brands – not even other entertainment properties – The Simpsons as a brand is right behind Coca-Cola. It’s ahead of Starbucks and McDonald’s.”
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