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Sponsored December, 17 2013
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Volkswagen Golf GTI and Underworld Reinvent Driving Music with “Play the Road”

Volkswagen Golf GTI has teamed up with English electronic duo Underworld on a project that synchronizes driving and music in real time. Titled “Play the Road,” the pair have created an app that uses motion technology along with a dynamic musical composition from Underworld, to create a unique musical score every time you drive. The app won’t be available for commercial release, however, they’ve released a video demonstrating the technology. Using the Golf GTI’s on-board computer to read the car’s location and movements, music is composed live while you drive, with each turn and acceleration matched by the music. The innovative talents of both Volkswagen and Underworld have come together on this unique cross-disciplinary experience to reinvent music and driving as we already know.

To find out more about the project, head over to the “Play the Road” website.

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