To celebrate Leica’s 100th anniversary, advertising agency F/Nazca Saatchi & Saatchi created acrylic posters with detachable parts — just like an assembly kit — for Leica Store Brazil as a gift for customers who bought any M camera during the year, and wanted to have the taste of making their own. But due to high production costs, the project never came into reality. Thankfully, Marcelo Ribeiro got his hands on a prototype and posted a video showing just enough to make us want one.
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