In Adweek’s own words about their choices as the best advertisements of 2013 they wrote, “The collection offers a mix of themes and styles, as well as agencies. Ten different shops did this year’s 10 ads—unlike last year, when Wieden + Kennedy and BBH did five between them. The ads feature stunts, social experiments, heartwarming moments, juvenile jokes and more. And while it’s been called the year of the prank, none of those ‘gotcha’ spots broke into our top 10, though a few came close.” Taking home their top prize is Dove’s “Real Beauty Sketches” whose goal was to “make women feel better about themselves (and can be seen above).” Read the entire list description here.
10. Kmart- “Ship My Pants”
9.Chipotle- “The Scarecrow”
7. Volvo Trucks- “The Epic Splits” feat. Jean-Claude Van Damme
6. Nike- “Possibilities”
5.DICK’s Sporting Goods- “Every Pitch”