Following its stop in Paris and London, Nike brings their FuelBand SE to Berlin for a trial run through the German capital. Just like the two previous installments, the video was created to promote NikeFuel Guide, designed to inspire users and non-users to move in new ways. The guide is available both digitally and in retail spaces, and features the interview of a famous everyday athlete, maps, organized activities and exclusive rewards. In addition, NikeFuel stickers were placed throughout the city with inspirational messages, prompting spectators to transform into active participants whenever there is an alternative to their daily routines. For more information, head over here.
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