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Partnered Story January, 9 2014

Highsnobiety Introduces – 5 of the Best New Brands at AGENDA

Traversing the wonderful labyrinth that is Agenda Long Beach we bear witness to a staggering number of brands each season, with numbers growing year by year. Many of the exhibitors are of course longstanding, household names, or labels that are no strangers to the digital pages of Highsnobiety. We’ll give you a look at some highlights from the regulars later on, but first we want to present a handful of the most interesting new brands we saw showcasing at Agenda Long Beach.

Having sifted through an impressive display of garments, footwear and accessories over the last two days we’ve chosen to highlight the following:

 

Tired

Working under the umbrella of Skate Mental, Tired is a new skate-focused brand entirely designed by Dutch artist Parra. Set to launch later this year, the first season features skate decks, tees, caps, socks, and sweats all done in Parra’s well-known and well-loved style.

 

Sons of Trade

We’re always interested to see how brands approach carry product. Generally bags represent a category that has many strong, trusted players, yet is also one that seems to also see a strong supply of new entrants, season after season. At Agenda Long Beach, Sons of Trade stood out to us as one to watch, with premium hardware and smart strapping, such as the skateboard duffle pictured.

 

Melin Brand

We’ve seen a surge in premium hats on the market since the rise of Just Don and the like. NY’s Melin has a unique take on that luxury cap market, working with materials such as genuine stingray leather and pony hair. The presentation is also thorough with leather boxes and certificates of authenticity.

 


Modular Design Theory

For those of us connected to our smartphones 24/7, Modular Design Theory offers a new take on portable charging with a range of devices that include solar-powered options, so you don’t need to worry about power outlets ever again. Launching soon.

 

CLSC

We’ve shown love to CLSC before, but they’re still very new, and for us, they’re one of the best new examples of California streetwear. Agenda recognized their position in the industry this season as well, giving them the opportunity to design their own Agenda cap as part of the ongoing Basecamp project at the Long Beach show.

  1. Photography: Pete Williams for Highsnobiety.com

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