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Clothing January, 12 2014

The Hundreds Spring 2014 Lookbook

The Los Angeles-based streetwear label The Hundreds have dropped an editorial lookbook to showcase their upcoming Spring 2014 collection, titled “Scrambled Porn.” Photographed by Bobby Kim and styled by Alexa Demie, the whole collection pays homage to the ’90s – but not the predictable grunge and gangster rap references, instead focusing on the ’90s of American suburbs and average cornerstone youth. Looking to Magic Eye™ posters and scrambled porn channels for inspiration, the lookbook shots feature models fading in and out – an ode to Bobby Hundreds’ obsession with the Back to the Future trilogy. The collection hits The Hundreds flagship stores on Thursday, January 23 and online from Monday, January 27.
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