While the new Beats by Dre commercial featuring Niners QB Colin Kaepernick paints one picture of the vaunted Seattle Seahawks “12th Man,” Duracell has chosen to focus on another aspect of the team that resides in the Pacific Northwest. Chronicling fullback Derrick Coleman – the first legally deaf offensive player in NFL history – Duracell’s “Trust Your Power” campaign may not be a direct response to Beats’ “Hear What You Want,” but it certainly tugs at the heartstrings.

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