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Clothing January, 23 2014

David Beckham for H&M Bodywear Spring 2014 Campaign

Continuing their work together, David Beckham stars in the Spring 2014 campaign for his namesake collaboration with H&M. Shot by Nicolas Winding Refn, the director behind Drive and Only God Forgives, the campaign features Beckham locked out of a photo shoot on a rooftop in just his underwear, forcing him to go through great lengths to get to safety while performing all of his own stunts. Two versions have been filmed and they’ll be put to vote on hm.com to find people’s favorite. The winning video will premier during Super Bowl XLVIII on February 2. The collection, meanwhile, will be available at select H&M stores and online beginning January 30.

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