VISA Card Brazil presents a fantastic new campaign to promote the upcoming FIFA World Cup 2014, hosted by the South American country. For the #welcometobrazil campaign VISA recruited The Simpsons and the Star Wars casts, showing both in a full soccer team line-up. From Homer and Mr. Burns to the Storm Trooper and C-3PO, some of the most popular characters of the two franchises are present. The two popular franchises make for a fantastic campaign, speaking with a younger audience than the usual World Cup promotion. Look out for the campaign to star in the coming weeks and months in Brazil.
- Source: BKRW