Swedish manufacturer of medium-format cameras, Hasselblad has just announced the new HV, a 24.3-megapixel, full-frame digital SLR that appears to be based on the Sony A99. Equipped with a Carl Zeiss 24-70mm lens and 35mm full-frame HD moviemaking capability, the HV ships with a specially designed, extremely robust case for extra protection against dust, water, chemical agents, and impacts and shocks. This lightweight case doubles as an integrated organizer to hold the camera, cables and chargers, memory cards, an iPad, and a regular size laptop. The Hasselblad HV will be available soon at select retailers for approximately $11,500 USD.
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