Pharrell Williams continues his mission to save the planet with his Bionic Yarn fabrics. After having worked with Moncler and Burton in the past, his new partnership with G-Star on the “RAW for the Oceans” initiative will be announced at a special media event in New York later today. As part of the collaboration, G-Star and Bionic Yarn will be producing a denim collection made of plastic materials retrieved from the world’s oceans and shores and recycled. The collection will be carried by select G-Star Raw stores and will see an official release on August 15. Furthermore, G-Star commits to incorporating Bionic Yarn materials into further production lines.
- Source: WWD