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Art February, 12 2014

Sprite Partners with Futura for Three Uniquly Designed Basketballs

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Sprite and legendary artist Futura have partnered this NBA All-Star Weekend to create three uniquely designed basketballs that bring together the sport of basketball and street culture. The basketballs include three one-of-a-kind designs: “King James” which was created in collaboration with LeBron James, “Double Dribbler” which features Futura’s signature style, and “Leave Your Mark” which was inspired by Sprite’s self-expressive platform. After NBA All-Star Weekend comes to an end, the basketballs will be up for auction so that fans can fairly bid on them. Proceeds will benefit Boys & Girls Clubs of America.