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Toys February, 14 2014

How LEGO Became the Most Profitable Toymaker in the World

LEGO has taken over in recent years and new figures show that the brand has overtaken Mattel and Hasbro to become the most profitable toymaker in the world. Due in large part to licensing deals, beginning in 1999 the toymaker has added iconic characters such as Darth Vader and Batman to their lineup. A slew of collaborations have kept them relevant and on top, while the release of The LEGO Movie this month will undoubtedly cement their reign. Check out the figures above and see which characters would cost the most to buy.

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