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Clothing February, 17 2014

Nike x Undercover Gyakusou Spring 2014 Campaign

Following the presentation of their latest collaboration, Nike and Undercover Gyakusou deliver the campaign images for their Spring 2014 collection. Exploring running as a struggle between joy and agony, elation and exhaustion, persistence and surrender, this dichotomy is represented throughout the collection by color blocking, gradation and text. In the men’s collection, the season’s hues are paired with urban grays. In the women’s collection, they are combined with neutrals and each other, with the occasional inclusion of a tonal python print.

Working closely with Nike’s Apparel Innovation Design Team, Takahashi used advanced technologies informed by body-led research. Taking thermal body mapping – a diagnostic technique that charts changes in body temperature – as a starting point, Nike Sweat Map ventilation combines an engineered jacquard weave with pinpoint laser perforations. The weave optically and tactically articulates the upper body’s heat map, while the perforations provide aeration at the points where body temperature is the highest and likely to rise with exercise.

The Nike x Undercover Gyakusou Spring 2014 collection launches globally on March 1.

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