G-Star Raw employ an unexpected duo for their Spring/Summer 2014 campaign. Supermodel Lily Cole and longtime chess champion Magnus Carlsen pose in front of the camera for artistic shots taken for the brand’s “Art of Raw” theme. In a video directed by visual artist Shueti, the two duel in a game of chess, where they become the actual pawns on the board. The campaign highlights the experimental and innovative approach that G-Star Raw is committed to for their denim. Watch the dramatic video below.


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