To celebrate the Spring 2014 version of their iconic All Star Chuck ’70 silhouette, Converse has announced a series of vibrant color installations taking place across London. Dubbed “Sneakers Clash,” the project is inspired by the bold and timeless spirit of the All Star Chuck ’70. The initiative kicks off in the English capital on February 27 with the launch of the new Converse All Chuck ’70 and the unveiling of the Wall of Clash.
All in all, the upcoming Converse All Star Chuck ’70 will be released with two of the first prints ever seen on a Chuck Taylor All Star sneaker – camouflage and zebra. Both of which launch in May and will be available from Offspring. In addition, the iconic kick will also be available in six of the original 1972 colors in high and ox silhouettes, all featuring heavy-grade canvas uppers, a smaller toe box, reinforced canvas heel strips, premium nickel hardware, thick cotton laces, and a cushioned sock-liner.
The Wall of Clash brings together local street artists on two huge walls at The Old Vinyl Factory, the former home of EMI in Hayes, London. Dull and derelict for years, the artists bring the historic factory back to life with their contrasting, colorful, clashing masterpieces. After the Wall of Clash, “Sneakers Clash” will move forward with mini events in which six art collectives will be invited to take part in three paint clash battles, set to transform London’s grey walls into inspiring works of art.
Enjoy a preview of “Wall of Clash” along with a sneak peak of the new collections above and see more in the video below. Stay tuned for a recap of the kickoff.