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Music March, 3 2014

Kanye West’s DONDA Partners with Jay Z’s Roc Nation

Kanye West’s creative house DONDA has entered into a partnership with Roc Nation to manage all DONDA Music. The partnership is said to be focused on “West’s international recording brand and worldwide touring ventures.” A multi-discipline design and content company, West officially branded DONDA in 2011 with the packaging and tour design for Watch The Throne. In 2013, DONDA oversaw the concept and design for West’s minimalist Yeezus album packaging and global launch, including a guerrilla-marketing campaign featuring “New Slaves” projections. More recently, DONDA has been at the center of concept, design and production of West’s ongoing concert experience for the Yeezus tour. We’ll be sure to keep you informed as the relationship grows.

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