Craig Ford is the owner of a number of names*
, one of the leading premium fashion distribution companies, and co-founder of London-based premium menswear show Jacket Required
. He also happens to be responsible for operating BAPE Europe
. In 2002, Ford was key in overseeing the launch of the first Bathing Ape store to open outside of Japan. Craig shares his home with his wife, set designer and art director Rachel Thomas
Describe the general atmosphere of your home.
Quiet, relaxed, comfortable.
What is your favorite room?
The living room. It’s bright, has a great view and lots of my favorite things are there. Some people from DOCOMOMO – the International Committee for the Documentation, Conservation of Buildings, Sites & Neighborhoods of the Modernist Movement Russia – came to visit my house, walked in the living room and said “the modernist dream – large windows looking onto green.” You can’t say better than that.
What do you feel is the most important aspect of a living space?
Space, which unfortunately is hard to come by and expensive in London; peace, which is also hard to come by in London; and a good view.
Any prized pieces of furniture or art?
Furniture: Original 1950s George Nelson bench, Noguchi Cyclone table and a set of four Herman Millar Eames fiberglass shell chairs – the first furniture I ever bought 15 years ago.
Art: Set of Totems by Ettorre Sotsass, Chris Ofilli watercolor - I swapped him for a pair of shoes, many years ago – and I just bought a Richard Hamilton screenprint which I’ve wanted for a longtime. It’s being framed.
Do you like to entertain in your space?
Yes, we have friends for either dinner or lunch every week. My wife is a great cook and I can fill glasses pretty well. I have been known to bring a few people back for a “mini-disco” on occasion, but I hate the mess in the morning, especially vinyl records not back in the correct sleeves.
Do you cook in your kitchen?
Yes, almost every day.
How do you manage your storage requirements?
I’ve constantly downsized over the years. I collected more stuff when I lived in rented accommodation. I think your attitude and priorities change when you have your own place. I bought my first place in London 15 years ago. I have a few archived things; magazines, clothes, ephemera at the office now. My flat comes with an external pram shed where I can keep my bike, my tool box and a few other things there’s no room for in the house.
Do you find scent an important aspect of a home?
That’s more my wife’s department, she’s into oil burners. I have some beautiful Scandinavian modernist ceramic ones, but the one that works best is the ceramic one from Manufactum, or an electric one.