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Lifestyle March, 6 2014

adidas Merges Socks and Boots in the Primeknit FS

Although both adidas and Nike have been after the “sock-like fit” shoe for a while now, the German sports brand has taken the concept a step further and designed their latest football boot with high-top socks in mind. Although the boot is still in development, the news comes at nearly the exact same time as Nike’s unveiling of the Magista, which utilizes the Beaverton behemoth’s Flyknit technology. The boot will undoubtedly be ready in time for the 2014 World Cup, solidifying the Year of the Horse as a pivotal point in football boot history. We’ll be sure to keep you posted on any further developments.

Selectism