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Footwear March, 7 2014

Reebok x Frank The Butcher Insta Pump Fury 20th Anniversary

Reebok continues to celebrate the 20th anniversary of the iconic Insta Pump Fury with an exclusive collaboration with one of the sneaker world’s most renowned and celebrated designers, Frank The Butcher. The sneaker features a woven jacquard splatter design across the upper, with reflective splatter print details on the Pump bladder. The primary backdrop is contrasted with standout color block accents of either nude or neon candy pink on the heels and toe. The signature slogan “All Is Fair” from Frank’s Business As Usual is embroidered over the toe box while a lightning bolt graphic adorns the iconic Pump mechanism. Lastly, a colorful BAU heel and inner lining is complemented by a white Hexalite sole unit. The Frank The Butcher x Reebok Insta Pump Fury 20th anniversary collaboration will be available at Business As Usual and select retailers beginning March 15.

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