Although they are currently engaging in a $20 million USD lawsuit regarding equity in the Hoefler Type Foundry – who has designed fonts for everybody from The Wall Street Journal to the President of the United States – it’s undeniable how much impact Jonathan Hoefler and Tobias Frere-Jones have had on the world of font creation. Font Men profiles both before the split and delves into their ethos as to what it takes to create a typeface – pointing to the capital letters “O,” “H” and “D” as vital to unlocking the mystery. Tracking the history of their personal trajectories, sharing the forces that brought them together, and giving an exclusive look at the successful empire they built together, Font Men is an official selection of SXSW from production company dress code.
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