Alongside the shirts, the English imprint invited Belgian artist Peter De Potter to create a series of unique concept videos and GIFs inspired by the artwork of Jamie Reid, while showcasing the men’s and women’s collection.
Fred Perry enlists the talents of artist Jamie Reid for a collection of shirts featuring Reid’s distinct work. Consisting of three shirts in total, the designs are based on original Jamie Reid artwork. A Short Sharp Shock is based on an artwork from 1987 which features his trademark ransom note cutout letters on a black and champagne Original Twin Tipped Fred Perry shirt. The second shirt features an image of Liberty that predates Jamie’s work with the Sex Pistols and is inspired by his time at Suburban Press, the anarchistic publishing house co-founded by Reid. Last up is Time for Magic which showcases some of Reid’s more recent work.