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Clothing March, 18 2014

Grind London “The New Sound” Pre-Summer 2014 Lookbook

Serving up another solid lookbook offering is Grind London with their “The New Sound” pre-Summer 2014 capsule collection. The range was inspired by London’s pirate radio culture of the past few years, and the effects these stations have had on the sounds of the city, nation, and the world. Shot by photographer Mehdi Lacoste, the lookbook follows a day in the life of DJ Blackfoot Phoenix, who has released a mixtape to accompany the lookbook. The collection comprises T-shirts, long-sleeve shirts and button-ups, featuring various theme appropriate slogans such as “Sounds of the Future,” “A Special Request” and more. You can listen to “The New Sound” mixtape here and shop the collection from Grind London now.

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